On Tuesday, July 2nd, 2025, Casa Tostadora Briones, represented by its CEO José Manuel Hernández García, signed a collaboration agreement with Ayuda Productores Veracruzanos A.C., led by Isai Colorado Alarcón, President of the Board of Directors.
This partnership aims to promote Mexican coffee in the Middle East and highlight the work of Mexican coffee producers, showcasing the quality, origin, and dedication behind every bean.
Thanks to this alliance, producers from Veracruz, Oaxaca, and Chiapas are now joining forces with Casa Tostadora Briones, strengthening the Mexican coffee value chain and expanding its global reach.
This strategic collaboration reaffirms both organizations’ commitment to the economic and social development of the coffee sector by supporting direct exports, producer education, and the international recognition of Mexican coffee.
