It is with great pride that we announce:
Casa Tostadora Briones has been selected to represent Mexico at one of the most influential global events in the coffee industry—World of Coffee Dubai 2026, to be held from January 18 to 20 at the prestigious Dubai World Trade Centre.
This official invitation, extended by DXBLIVE, the experiential agency of the Dubai World Trade Centre, along with the Specialty Coffee Association, places Mexico at the heart of one of the world’s most dynamic and fast-growing coffee markets: the Middle East and North Africa (MENA) region.
A Global Platform for Mexican Coffee
World of Coffee Dubai brings together leading coffee-producing nations and global industry players. Mexico will be there to showcase the excellence of its coffee, the richness of its producing regions, its sustainable practices, and its forward-thinking approach to the future of coffee.
Casa Tostadora Briones will carry the voice of Mexican coffee to the world—defined by quality, origin, innovation, and tradition. Every bean tells the story of the communities that cultivate it, from the mountains of Veracruz to international markets.
Our Land, Our Commitment
From Coatepec to Dubai, every bean we roast carries the strength and identity of Mexico. This event presents a strategic opportunity to build meaningful trade connections, position Mexican coffee in key global markets, and expand development across the entire production chain.
We will advocate for ethical direct trade, promote sustainable agricultural practices, and celebrate the authenticity of our coffee on the world stage.
Mexico Steps Forward with Purpose
We are deeply honored by the trust placed in us by DXBLIVE and the Specialty Coffee Association. Representing Mexico is both a privilege and a responsibility—one we embrace with integrity, passion, and excellence.
See you in Dubai.
Mexican coffee is ready to conquer new horizons.
