A new commercial infrastructure connects Mexican coffee with the Middle East market through e-commerce, retail, and local operations.
Dubai, United Arab Emirates — April 15, 2026
Casa Tostadora Briones continues expanding its international presence with the activation of its commercial operations in the United Arab Emirates, marking a new stage in positioning Mexican coffee across the Middle East.
As part of this expansion, the company has launched its official e-commerce platform, ctbcoffee.com, enabling direct access to Mexican coffee within the UAE market. This initiative is complemented by the domain mexicancoffee.ae, which serves as a dedicated access point to Mexican coffee in the region, reinforcing a digital presence aligned with its global strategy.
A key component of this operation is that the coffee will be roasted in Dubai, allowing adaptation to local preparation methods, including traditional formats such as Turkish coffee, while ensuring freshness in every delivery. The first lots are currently being prepared for shipment from Mexico as part of the operational rollout in the region.
To strengthen its local presence, Casa Tostadora Briones has established a strategic collaboration with Holi Supermarket, enabling efficient storage, order fulfillment, and last-mile distribution. This infrastructure will support same-day delivery in Dubai and next-day delivery in Abu Dhabi, once the first lots are available in the country.
The commercial strategy is built on a multi-channel approach, integrating both proprietary platforms and established digital ecosystems in the market. Casa Tostadora Briones’ Mexican coffee will be available through its official e-commerce, as well as through Holi Supermarket’s digital platform (holi.ae) and global marketplaces such as Amazon UAE.
🗣️ CEO Statement
“This step is not only about selling coffee, but about building a real structure that allows Mexican coffee to maintain a consistent presence in international markets. The United Arab Emirates represents a key point, not only because of its consumption, but because of its connectivity with other markets in the region.
We are integrating origin, roasting, and distribution into a single operation, with the objective of bringing Mexican coffee closer to the final consumer under conditions that respond to local market dynamics.”
— José Manuel Hernández García.
Led by its CEO, the company continues to develop new commercial routes that connect Mexican coffee producers with international markets, integrating origin, logistics, and distribution into a unified operational structure.
This milestone represents a significant step in building commercial infrastructure for Mexican coffee beyond its country of origin, positioning Casa Tostadora Briones as a key player in opening new markets for Mexican producers.
The commercial activation of the first lots will be communicated through Casa Tostadora Briones’ official channels, in line with the operational progress in the region.
