Xalapa, Veracruz, Mexico.
Mexican coffee is entering a historic moment. After years of collaboration with producers across the country and a steadily growing presence in international markets, Casa Tostadora Briones officially announces its participation in World of Coffee Dubai 2026, one of the most influential global events in the coffee industry.
But this participation is more than an exhibition. It represents a movement, a collective voice rising from the mountains of Mexico and reaching the heart of the Middle East.
Building a Bridge Between Mexico and the World
Casa Tostadora Briones will represent coffee-growing families from various regions of Mexico: Veracruz, Oaxaca, Chiapas, Puebla, Guerrero, Nayarit, and more.
Every lot, every sample, and every story presented is backed by direct collaboration with producers, associations, and communities that have placed their trust in this national project.
“We are not going alone. We are taking all of Mexico with us. Our mission is to build bridges, open markets, and bring the voice of our coffee producers to places we once thought unreachable,” notes José Manuel Hernández García, CEO of Casa Tostadora Briones.
A Movement of Unity That Transcends Borders
This initiative does not end in Mexico, on the contrary, it expands.
In a groundbreaking effort, Casa Tostadora Briones invites coffee brands, roasters, baristas, and traders from around the world attending World of Coffee Dubai to join this movement:
to represent a piece of Mexico before their own audiences by sharing Mexican coffee with their customers, followers, and buyers.
The message is clear:
We Are All Mexico.
And Mexico is not only a country, it’s a global community connected through coffee.
Through this strategy, samples of Mexican coffee will serve as a bridge for international exhibitors to test their markets, connect with Mexico’s story, and share the quality of our coffee through their own platforms.
Free Samples: A Gesture of Unity and Forward Vision
To ensure no one is left behind in this coffee revolution, Casa Tostadora Briones will offer free samples to exhibitors of WOC Dubai 2026 who want to represent Mexico before their audiences.
“This is the moment to unite. Coffee is community. Coffee is family. And this revolution belongs to everyone.” notes José Manuel Hernández García.
With this vision, the samples become a symbol of collaboration, crossing borders and strengthening an international presence that directly supports Mexican coffee growers.
Mexico United: From Our Farms to Dubai
What began as a national initiative to connect and empower producers is now expanding globally. The movement grows stronger with every step:
- A Mexico that lifts others up.
- A Mexico that inspires.
- A Mexico that unites.
- A Mexico that exports with dignity, quality, and pride.
World of Coffee Dubai 2026 will be the stage where Mexico showcases its strength and identity through the work of generations of coffee-growing families.
A Call to the Global Coffee Community
Casa Tostadora Briones extends an international invitation:
to join a movement that will redefine the way Mexican coffee is seen on the world stage.
Those interested in participating may request their samples through the official form available on our website and social channels.
About Casa Tostadora Briones
Casa Tostadora Briones is a Mexican company dedicated to the production, export, and representation of coffee growers across the country. With a growing presence in the Middle East, the company is recognized for its commitment to traceability, producer collaboration, and strengthening coffee-growing communities.
The company is led by its CEO, José Manuel Hernández García, a driving force behind a global vision for Mexican coffee.
Exhibitors attending WOC Dubai 2026 can request their free samples here:
👉 Registration Form: https://forms.gle/kRUXns4JHFvtx7c76
