Veracruz, Mexico — In an increasingly competitive global market, Casa Tostadora Briones is rapidly establishing itself as one of Mexico’s most promising coffee exporting companies. Its commitment to quality, direct international customer relationships, and transparency throughout the supply chain have been key to its rapid growth—particularly in the demanding markets of the United Arab Emirates and the Middle East.
At the helm of this growth is José Manuel Hernández García, the company’s CEO, whose vision has been clear from the start: to bring Mexican coffee, grown in the highlands of Veracruz, directly to some of the world’s most prestigious markets—highlighting its origin, freshness, and flavor profile.
“Our mission is to represent Mexico through an authentic cup of coffee—export-grade, with no intermediaries,” says Hernández García. “When someone in Dubai, Abu Dhabi, or Doha drinks our coffee, we want them to taste the land, the hands that cultivated it, and our commitment to excellence.”
Casa Tostadora Briones is gaining recognition for offering specialty-grade green coffee, meeting international standards while tailoring profiles to the needs of roasters and distributors in the Arab world. The company actively participates in international trade shows, maintains direct communication through video calls, and has forged strategic partnerships to ensure sustainable growth.
Thanks to this focused strategy, the Mexican brand is making a strong entry into a market where Latin American coffee is increasingly valued—not just for its flavor, but for its traceability and commercial integrity.
Casa Tostadora Briones, with its agile, professional, and human approach, is proving that Mexican companies can compete at the highest international level.
