Dubai, United Arab Emirates | January 2026
Casa Tostadora Briones concluded its participation at World of Coffee Dubai, one of the most relevant international events in the coffee sector, as part of its strategy to position Mexican coffee in international markets through origin, traceability, and direct work with coffee producers.
Throughout the event, the Casa Tostadora Briones stand welcomed buyers, roasters, distributors, coffee professionals, and visitors from different countries interested in learning firsthand about the diversity of Mexican coffee. During the exhibition, the company showcased Mexico’s coffee-growing regions, sharing information on altitudes, processing methods, sensory profiles, and tasting notes, as well as the social and productive context of coffee-producing communities.
This participation helped give visibility to Mexican coffee growers, highlighting the richness of different producing territories and the identity of each region, reinforcing origin as a central element in the international positioning of Mexican coffee.
The collective effort to represent coffee producers was carried out in collaboration with several state-level institutions in Mexico, including the Secretaría de Desarrollo Económico y Portuario de Veracruz, the Secretaría de Economía y del Trabajo de Chiapas, the Instituto del Café de Chiapas, and the Secretaría de Fomento y Desarrollo Económico del Estado de Guerrero, all of which contributed to strengthening the presence of Mexican coffee from different regions of the country.
During the event, the Made in Mexico brand was also presented as a distinctive seal that reinforces the identity, origin, and quality of Mexican products in international markets. In addition, tourism-related materials were shared in collaboration with the Secretaría de Turismo de México, with the objective of linking coffee to its territories, culture, and Mexico’s tourism richness.
In the United Arab Emirates, Casa Tostadora Briones also received support and advisory guidance from the Embajada de México en Emiratos Árabes Unidos, providing orientation and context for its participation within the regional environment.
Participation in World of Coffee Dubai is part of a broader strategy by Casa Tostadora Briones to connect Mexican coffee origin with international markets, consolidating its role as a meeting point between coffee producers, producing regions, and key global coffee sector stakeholders, through relationships built on trust and long-term vision.
