Casa Tostadora Briones, a Mexican coffee company dedicated to the production, commercialization, and export of specialty coffee, has taken a major step toward global expansion with the launch of its first international webinar.
Led by CEO José Manuel Hernández García, the event gathered coffee lovers, importers, distributors, and business professionals interested in discovering the unique value of Mexican coffee. With an educational and commercial approach, the webinar covered key topics that demonstrate why Mexican coffee deserves global recognition.
Webinar Highlights
During the session, José Manuel delivered an insightful presentation on the following themes:
- Why Mexican Coffee Is One of the Most Important in the World
He highlighted Mexico’s geographical richness, diverse microclimates, and cultural heritage that give rise to one of the most complex and highly valued coffees worldwide. - Mexican Coffee Exports: From History to the Present
The discussion explored how Mexico has evolved from its early export days to becoming a key player in the specialty coffee trade. - Flavor Profiles, Varieties, Altitudes, and Coffee-Growing Regions
Attendees learned about the sensory characteristics of Mexican coffee, the Arabica varieties grown, altitudes above 1,200 meters, and coffee-growing regions such as Veracruz, Oaxaca, and Chiapas that produce beans with fruity, floral, chocolatey, and earthy notes. - The Big Opportunity to Import Mexican Coffee to Dubai, the Emirates, and the Middle East
Casa Tostadora Briones explained how it is paving the way for Mexican specialty coffee in a region full of untapped potential. This marks the beginning of a new chapter, introducing Middle Eastern markets to high-quality coffee directly from Mexican farms.
Special Guest from the Mexican Embassy in the UAE
The event also featured Óscar Gallegos, a representative of the Embassy of Mexico in the United Arab Emirates, who shared valuable insight into the strengthening trade relations between both countries and emphasized how initiatives like Casa Tostadora Briones are opening new doors for Mexican coffee in the region.
Watch the Full Webinar
If you missed the event, you can watch the full webinar here:
👉 https://www.youtube.com/watch?v=s_f_4Rc-FnM&t=9s&ab_channel=CASATOSTADORABRIONES
Final Thoughts
This first international webinar marks a significant milestone for Casa Tostadora Briones, reaffirming its commitment to promoting Mexican coffee on a global stage. With a transparent, direct, and fair-trade-focused approach, the company continues to build bridges between the richness of Mexican coffee culture and the world.
