August 7, 2025 — In a strategic virtual meeting, Casa Tostadora Briones held discussions with the Embassy of Mexico in Saudi Arabia, represented by Chief of Chancery Guillermo Gutiérrez Nieto and Economic Affairs Officer Basel Nasser Al-Masaabi, aimed at strengthening trade relations and opening new markets for Mexican coffee in the Middle East region.
During the videoconference, both parties explored opportunities to promote the export of high-quality coffee, emphasizing the importance of consolidating commercial channels to increase the presence of Mexican origin coffee in Saudi Arabia, a market with growing demand for authentic and premium products.
Casa Tostadora Briones reaffirmed its commitment to traceability and direct collaboration with coffee-growing communities, ensuring a product that not only meets the highest international standards but also reflects Mexico’s identity and dedication in every cup.
The support from the Embassy of Mexico in Saudi Arabia is essential to strengthen bilateral trade, facilitate strategic alliances, and open doors for Mexican coffee to become a benchmark in the coffee industry of the Middle East.
This meeting marks an important step in Casa Tostadora Briones’ strategy to position Mexican coffee in international markets, connecting Mexican coffee with key buyers and distributors in high-demand regions.
About Casa Tostadora Briones
Casa Tostadora Briones is a company dedicated to the production and export of high-quality coffee in Mexico, focusing on sustainability, traceability, and direct development with coffee-growing communities across the country.
