Casa Tostadora Briones to Represent All Mexican Coffee Growers and Showcase the Richness of Mexico’s Coffee Regions in the Middle East
Coatepec, Veracruz, November 2025. — Mexican coffee is about to write a new chapter in its history. Casa Tostadora Briones proudly announces its participation in the World of Coffee Dubai 2026, the most important coffee industry event in the Middle East, to be held from January 18 to 20, 2026, at the Dubai World Trade Centre (Za’abeel Halls 1, 4, 5 & 6), United Arab Emirates.
This participation will mark a historic and unprecedented moment: for the first time, a Mexican company will not attend merely as a brand, but as the representative of all coffee-growing regions and producers across Mexico, carrying a message of unity, pride, and excellence that defines Mexican coffee.
A National Movement of Unity and Collaboration
In recent years, Casa Tostadora Briones has led an unprecedented movement in Mexico, bringing together coffee producers, state governments, institutions, civil associations, and local communities under a single vision: to strengthen the value chain of Mexican coffee from its origin and project it globally.
“This is a historic moment for Mexican coffee. For the first time, all producing states, institutions, and growers are walking together. We will bring to Dubai not only our coffee but the spirit of a country that works with pride—from our mountains to the international markets,”
said José Manuel Hernández García, CEO of Casa Tostadora Briones.
This joint effort is being carried out in collaboration with:
- Secretaría de Desarrollo Económico y Portuario del Estado de Veracruz (SEDECOP)
- Secretaría de Economía y del Trabajo del Estado de Chiapas
- Instituto del Café de Chiapas (INCAFECH)
- Secretaría de Fomento y Desarrollo Económico del Estado de Guerrero (SEFODECO)
- Secretaría de Turismo de México (SECTUR)
- Asociación Civil Ayuda Productores Veracruzanos
Together, we will make Mexico more present than ever at one of the world’s most important coffee industry gatherings.
Showcasing the Richness of Mexico’s Coffee Regions
In addition to promoting the internationalization of Mexican coffee, Casa Tostadora Briones will present in Dubai the cultural, natural, and touristic richness of Mexico’s coffee-growing regions, in alliance with the Mexican Ministry of Tourism (SECTUR).
The initiative aims to promote coffee-origin tourism, highlighting how coffee is deeply intertwined with Mexico’s history, traditions, and the identity of its producing communities.
“Every cup of Mexican coffee tells a story. In Dubai, we want to share that story with the world — the story of our producers, our mountains, and the hardworking hands behind every harvest,”
added José Manuel Hernández García.
Pioneering New Export Routes to the Middle East
Recognized for its commitment to traceability, fair trade, and quality, Casa Tostadora Briones has become a pioneer in opening export routes from Mexico to the Middle East.
The company works directly with producers from across the country, ensuring that every exported batch maintains its identity of origin and reflects the true value of work at the source.
Its participation at World of Coffee Dubai 2026 represents the union of coffee growers, institutions, and private initiative toward a single shared goal: to position Mexico as a global coffee power, proud of its roots, people, and diversity.
An Open Invitation to Coffee Growers Across Mexico
Casa Tostadora Briones invites coffee producers, cooperatives, and associations from every region of the country to join this historic national representation.
Registration is now open at the following link:
👉 http://casatostadorabriones.com/world-of-coffee-dubai-2026
Casa Tostadora Briones
Mexican Coffee With a Global Vision 🇲🇽
World of Coffee Dubai 2026 — January 18–20 | Dubai World Trade Centre, United Arab Emirates
